I ran across some interesting data in a Wall Street Journal article, "Toy Sorry: Why the Holiday Season May Give Hasbro, Mattel a Lump of Coal". The author, Elizabeth Winkler, as the title implies, predicts a tough year ending for Mattel and Hasbro.
What caught my eye, however, was the breakout prepared by UBS. It detailed the market share for the seven largest U.S. toy companies:
Its interesting, if not surprising, data. But if you work with the numbers you begin to see some interesting statistics:
- The seven companies listed account for 55% of toy sales.
- Accordingly, smaller retailers, those not listed, account for 45%.
- Mattel and Hasbro, between them, control 34% of the market.
- Mid-sized companies account for 21%.
With the current spate of mergers taking place in the industry, it will be interesting to see if that last number grows over the next few years.