In my last article, I wrote about Adobe Analytic's list of "Most Popular Toys". Adobe's criteria included data they gathered from social media and a survey they conducted with 1,000 consumers. They then applied artificial intelligence and machine learning to the data in making their decisions.
As I pondered the list I wondered how many of these toys Wal-Mart and Target included on their Hot Toy lists. In other words, how good are the two big retailers good at anticipating what children want? The Adobe Analytics data supplies a third-party baseline with which to analyze the picks.
Who chose correctly? We'll find out in a couple of months, but until then, here is my analysis of the picks:
About three-quarters of the Adobe Analytics items were neither listed by Wal-Mart nor by Target. The three only agreed on one item: Fingerlings. Three of the Adobe picks were listed by Target alone (LEGO Harry Potter, L.O.L. Suprise and Furreal Pets) and one by Wal-Mart alone (Hatchimals Hatchibabies).
Here are the items chosen by Adobe Analytics but not by Wal-Mart or Target:
Jurassic World Jeep
Super Smash Bros. Ultimate
Little Live Scruff-A-Luvs
Below are the items chosen by Adobe Analytics and by Target but not by Wal-Mart:
LEGO Harry Potter Kit
Below is the item chosen by Adobe and by Wal-Mart but not by Target:
Below is the item chosen by Adobe and by both Wal-Mart and Target: