Romeo and Juliet, William Shakespeare
Who will end up owning the Toys R Us stores in Asia and who will end up owning the name? That is the big question, as two powerful groups of hedge funds fight to determine an acceptable selling price and whether the name Toys "R" Us is part of the deal.
Toys "R" Us (Asia) Limited, a highly popular and profitable destination for toys in that part of the world, is the last remaining Toys "R" Us asset to go on the auction block. The Asian group is substantial and growing, consisting of 400 stores in China, Brunei,Japan, Hong Kong, Macau, Malaysia, Singapore,Philippines, Taiwan and Thailand.
Its a bit complicated but here is how I understand it:
3. Group A is refusing to let Group B or any other purchaser have the rights to the use of the name, Toys "R" Us, unless the auction price for the stores meets their demands.
"So, what's in a name?" Depending upon the outcome of the auction and any subsequent litigation and negotiation, Asian consumers may just get a chance to let us know, as they decide for themselves just how valuable the name Toys "R" Us is.