Toys R Us Turns Down Isaac Larian’s Offer, But Don’t Let That Stop You Isaac

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This just in: Toys R Us has turned down Isaac Larian's bid to buy the company. The Globe and Mail has just run this headline: "Toys ‘R’ Us turns down bid for stores from MGA Entertainment: source".  Here is the opening paragraph:

Bankrupt retailer Toys “R” Us has rejected an $890 million (622.5 million pounds) bid for some of its U.S. stores and locations in Canada from the CEO of Bratz doll maker MGA Entertainment Inc, a person familiar with the matter said on Tuesday.

Assuming the report is accurate, why does Isaac Larian need to purchase a broken brand when he can create a new one? The purpose of his mission was not to purchase Toys R Us but to purchase it in order to save the toy industry.

Well, he can accomplish that without purchasing Toys R Us. The empty stores are there.


The veteran sales force is going to be out of work and looking for jobs. He can create a retail brand that is all about his vision. In other words, why refurbish a broken business model when he can create a new one that bears a fresh culture…his culture. 

7 thoughts

  1. Why would other vendors sell to Issac owened toy story? Here MGA, here are all my costs, marking plans, and plans for new items for the next year. This is an ego thing for Issac. He does not want to save TRU. He wants to #promoteMGA #allaboutissac

  2. I think that Isaac is spot on. He can begin a new legacy with the help of his sons. One which will breath life into the toy industry, something which meshes with our changed economy, but harkens to the child in all of us.

  3. I don’t need the money or the headache and extra work at my age. I’m doing this for the sake of the WHOLE toy industry who’s short sighted in my humble opinion. But looks like greedy people who now control that Industry icon have other ( short term gain) plan until they put their sight on another victiim. So, may be I just do that. Start a new chain from ground up and hire a lot of experienced toys r us veteranss and let my two sons run that.

  4. Embarrassed to say I hadn’t thought of that approach, Richard. You’re absolutely right! Why not just buy the stores and hire the employees? Makes perfect sense!

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