Major Licensors to Exhibit at Guangzhou’s Toy & Hobby China Trade Show

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With Toys "R" Us struggling, toy companies are looking for new outlets for their products. The Toy & Hobby Show in Guangzhou allows for those companies to not only source but to open new markets for their toys and brands in China.

China, as in most things, has become a major market for character and brand licenses. The country generated $8.1 billion in licensed product sales in 2017 so it is becoming a highly attractive place for intellectual property holders.

In response, Toy & Hobby China, which takes place April 8-10 in Guangzhou, China, will feature an "Animation and Character Licensing Zone". Here are some of the companies exhibiting in the zone: Tencent Games,Thomas & Friends, Marvel, Boonie Bears Mighty Media, Semk, Pop!, Fantawild Animation, Guangzhou Riosen and Pierrot China, Ultraman, Naruto, Thomas & Friends, Marvel, Boonie Bears and GG Bond.

The Guangzhou show draws exhibitors and attendees who are or wish to be selling and / or sourcing in China. As Ms Wendy Wen, Senior General Manager, puts it:

Our exhibitor profile differentiates us from other industry events as most of them are manufacturers who also show a strong interest in working with licensed characters or brands. In addition, as the most renowned fair in Southern China with 30 years of history, a large number of quality visitors ranging from wholesalers, distributors and shopping malls to department stores from around China attend the fair.

With Toys "R" Us struggling, toy companies are looking for new outlets for their products. The Toy & Hobby Show in Guangzhou allows for those companies to not only source but to open new markets for their toys and brands in China.

This is a dynamic time for the toy industry so I anticipate those looking for new outlets to be present. Will I see you there? 

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