This is a major show, in fact it is the second largest toy show in the world. There will be 2,000 exhibitors and 46,000 buyers from 126 countries and regions.
If you are in the toy industry and you have not been to Hong Kong…well, you should. It is an important gathering of the world's toy companies, retailers and Asia's toy manufacturers. You will meet new people and learn about what is going on in the industry from those making it happen.
Hong Kong, due to it once having been an English colony, looks exotic but feels familiar. It is easy to get around, is very cosmopolitain and people are friendly. English is the lingua franca and the business culture feels western.