Wonder Woman Movie Has BIG Opening Weekend; But Will It Sell Toys?


Wonder Woman is a hit. It grossed  $225 million globally in its first weekend. For a comparison, Guardians of the Galaxy vol.2 grossed $145 million and Batman vs. Superman opened with $166 million. It was also a big win for females. Wonder Woman was the largest opening box office in history for a female director beating out 50 Shades of Gray and is the first superhero film directed by a woman. It is also the first major action movie with a female lead. 

Its not just a box office hit but a theatrical one as well. It received a Rotten Tomatoes score of 93% from both critics and audience members making it the third highest rated action movie of all time.

Also of note was the audience gender mix. Action figure movies average 60% male. Wonder Woman, on the other hand, was 52% female. 

It seems that Wonder Woman may be a game changer for the movie industry. Will it also be a game changer for the toy industry? We are going to find out answers to the following:

  • Are Wonder Woman product tie-ins going to sell and, in fact, how much product is actually out there? From what I am hearing, retailers were reluctant to take big positions on the film.
  • What is the best in-store location for Wonder Woman licensed toys? Should they be with the male action figures or with the Girls toys?
  • Who is going to buy them? Are moms going to buy female action figures for their daughters like they do male versions for their sons? And what about Dads?
  • Who will play with them? Will boys be brave enough to own a Wonder Woman action figure?
  • What about the collector community? They make up a big part of action figure sales. The majority of collectors are males. What will they do?

 I would love to see Wonder Woman toys take off. The toy industry needs it. Let us know what you are seeing.

Global Toy News is a subsidiary of the consulting firm, Global Toy Experts. If you would be interested in expanding your toy industry knowledge and sales, contact us by emailing info@globaltoyexperts.com

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