I have to say that I was a bit surprised when I saw that the toy industry's own Lego sat atop the list of Forbes Magazine's Best Brands in 2017. Yes, Lego, sitting there above Google, Nike and even Disney.
- Johnson & Jonson
- McKinsey & Co.
Its an interesting list. Two of the companies cited are toys and play (Lego and Disney), one is Internet based (Google), one is sport related (Nike), one is a credit card company (Visa), one is a car company (Ferrari), one is a television network (NBC), professional services (PWC aka PricewaterhouseCoopers), one is a medical device and pharmaceutical company (Johnson & Johnson) and one is in global management consulting (McKinsey & Co.).
Seeing a list like this makes you sit a little taller in your chair and bask in the notion that the business of toys and play is a major player in the world of business, branding and influence.