Toy Tech: New York Toy Fair

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Back in the day when I was working in the premium toy industry, I'd always know when it was 2:00pm because one of the creative directors would drift off to his happy place and fill the office with blissful, almost hypnotic sounds of snoring.

His rather large undulating belly would sway precariously to the left and then to the right like a big bowl of jelly, while each snore would grow louder and louder until we all breathed along with him. Then, without warning he would suddenly stop, and we would wonder if this was the day his poor heart could no longer continue to carry the burden.

After a few moments deliberating which one of us would be the one to call for an ambulance, another burst of thunder would alleviate our fears and continue the steady beat of his rather innocuous career. 

Yes, that was then and this is now. Retail toy design is a totally different universe—one filled with amazing innovation and some of the hardest working people on the planet, who have personally inspired me to think bigger and reach higher.

This year's New York Toy Fair wasn't my first rodeo, but I must admit the experience never fails to deliver excitement, in seeing the latest wonders dreamed up by an extremely vibrant culture of diverse people in our ever expanding global community.

I got to see some old friends from Disney, Dreamworks, and various premium and retail toy design companies, but in addition to that I got to meet a few new friends as well. In this industry, it doesn't really matter what color your skin is or what style of toupée you wear—it's all about dreaming big and playing hard.

Best wishes to all for your continued success!

 

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