Is 7-Eleven Immune to E-Commerce Competition?

6a0133ec87bd6d970b01bb08fe52c6970d 7-Eleven-Logo

The future of retailing is going to run right through 7-Eleven, Dollar General, Dollar Tree and Family Dollar

I am continuing  to track which bricks and mortar retailers are most immune to e-commerce competition. I have written in the past about Family Dollar, Dollar General and Dollar Tree being resistant to digital competition because their average shopper lacks the two things you need to buy on-line: Credit and access to the Internet (See:"Is Dollar General Immune to the Digital Marketplace?)/

7-Eleven and other convenience stores are also resistant but for a different reason. It is because the retailer is all about  mobile convenience, something the Internet cannot provide.

While a consumer is traveling from one place to another, convenience stores like 7-Eleven provide them with a way to satisfy a need (gasoline or coffee), a hunger (a salad or hotdog), an impulse (you just remembered you need to milk), a desire to loosen up (beer) or a wish (buying that lottery ticket). In other words, they provide quick if not instant gratification, something the local grocery store, mass merchandiser and especially an e-commerce provider cannot provide.

That may be why 7-Eleven's parent company, Seven & I Holdings, is planning to open 11,500 more stores in the U.S. That is according to The Japan Times in a piece entitled"Eager to expand, Seven-Eleven Japan aims for 20,000 stores in U.S".  Oddly, there is no time frame given in the article which makes me wonder how seriously to take the report.

Never-the-less, the future of bricks and mortar retailing is going to run right through 7-Eleven, Dollar General, Dollar Tree and Family Dollar. I will continue to look for retailers that are most immune to e-commerce. In the meantime; are you selling your products in these stores?

 

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