Amazon Opens 100 Brick-and-Mortar Stores While Target Goes Small Format

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In April of 2013 I made the following prediction:

My prediction is that we will see fewer and smaller big box retailers while at the same time some more adventurous etailers opening their own showrooms. ( "The Coming Retail Sea Change")

As it turns out, I was right. Business Insider ran this headline on September 9, 2016: "Amazon is doubling down on retail stores with plans to have up to 100 pop-up stores in US shopping malls."The pop up stores will be small and located in malls. Their purpose will be primarily to drive more business to the Amazon website and to showcase Amazon's tablets. You can learn more by clicking here.

My other prediction was that we would see the major mass merchandisers move to small-big box formats (talk about an oxymoron). This week Twice.com reported "Target Goes Wide With Smaller-Format Stores".

According to the article: "Over the next two years all but two of the company’s 21 planned store openings will be less than 50,000 square feet in size." The current format runs from 116,000 to 170,000 square feet.

Retail is a business discipline in motion but I think we can count on this. The trend towards a blending of bricks and mortar with ecommerce, using various physical formats and messaging, will continue. At this point, look to Amazon to continue to be the leader for some time to come. They get it.

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