Walmart has brought a hipness to its category designations that are creative, fun and compelling.
Earlier this year, the Toy Industry Association announced that it was doing away with gender categories for its Toy Of The Year Awards. Simply put, there are no more Best Girls Toy and Best Boy Toy categories. In light of that, I thought it would be interesting to see how Toys R Us and Walmart are handling gender designations in their Hot Toy Lists. Here is what I found:
Toys R Us
The Toys R Us Hot Toy List breaks is toys into 5 non-gender specific categories: "Tops With Toddlers", "Faves for 2 to 5 Year Olds","Big Hits for Slightly Bigger Kids", "Computers and Karaoke for 7 to 11 Year Olds" and "For Tweens and Teens". The "Big Hits for Slightly Bigger Kids" category comfortably contains "Barbie" and "Teenage Mutant Ninja Turtles" as well as "Hot Wheels" and the "Num Noms Lip Gloss Truck". The world did not end.
Walmart's Top 25 List is free of gender designations as well. It is, interestingly, also free of age grading. It is very contemporary with designations like: "The Boss", "The Humanitarian", "The Dreamer", "The Thrill Seeker" and "Mr. / Ms. Independent". "Batman" and "My Little Pony" can be found under the same "The Dreamer" category while the "Disney Princess Carriage" is listed with the "Sky Viper Streaming Drone" under for "Mr. / Ms. Independent".
Toys R Us and Walmart have done a great job of rethinking category designations. In fact, Walmart has brought a hipness to its category designations that are creative, fun and compelling. Great job Toys R Us and Walmart. Now, go sell some toys.