Vintage Toy Company Logos

6a0133ec87bd6d970b01b7c7ce2dec970b-800wi 1931-1955-logo
Fisher Price logo,  1931 – 1955

What I notice first about these five early toy company logos is that they are not playful. Rather, they are sturdy and serious with powerful fonts that imply durability. They communicated solid value to shoppers without a lot to spend.

I actually like them. They are clean and compelling. I particularly like the orange background on the Fisher Price logo and the spareness of Nintendo's.

The early Hasbro logo looks really elegant with its script HB. The Ohio Art logo looks like it comes from the early 20th century but was created in 1963.


Nintendo logo, 1966-1968


Lego logo, 1946




Hasbro logo, 1944

The-ohio-art-co-world-famous-for-quality-bryan-ohio-usa-72182527Ohio Art logo, 1963


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