Why don't more people attend PlayCon? That question came up from the podium at the end of this years event and others talked about it as they headed home. In fact, its a topic of conversation at the end of just about every PlayCon I have attended.
The annual event features excellent networking, some good speakers and great locations. It has all of the right ingredients but yet the attendance tends to disappoint. Then again, maybe it doesn't. Maybe the very elements that make it attractive to some, a resort in an exotic place (this year in Miami and previous years in Phoenix) make it unaffordable for those who make up the bulk of the toy industry.
Registration for this year's event was $1195 per person. Two nights at the resort was $843. Add the cost of air fare and the opportunity cost from time out of the office and you have an event that may be simply too expensive for many members of the industry.
One idea would be to experiment with holding PlayCon in an affordable, inexpensive to reach major city at a reasonably priced hotel and with a less ambitious registration cost. It is extremely important for the industry and its constituents that more people have an opportunity to come together, get to know each other, share ideas and make new relationships.
How do we get more people to attend? What are your thoughts?