Hong Kong Toys & Games Fair; 42,000 Attendees and Growing

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Hong Kong Harbor Ferry, a great way to get to the Convention Center

Its pretty common knowledge that the Spielwarenmesse in Nuremberg is the largest toy show in the world.  It may not be as well known that the Hong Kong Toy & Games Fair is a rapidly growing number 2.

42,000 buyers will come from 126 countries to see 2,000 toy companies exhibit their wares.  When you consider that the United Nations lists 193 members, that 123 nations represents more than 2/3's of the world's countries.

I always find it to be interesting that so many European and North American toy companies go to Hong Kong for a closed set of appointments but don't take additional space at the convention center.  If a company is going to travel that far and spend that much money, why not invest a marginal amount more and show its products to the rest of the world?

Yes, its an open booth show so it would be best not to show products a company wants to keep under wraps. Why not,however, show the rest of the existing line for the sheer exposure?  Seems like a lot of bang for the Buck, the Euro, the Yen, the Yuan or any other currency you can name.

 

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