It is rare that those who make toys get to play with those who consume them. The Chicago Toy and Game Fair (ChiTAG) is a major opportunity for that to happen. The event, taking place this weekend at Navy Pier, was surprisingly busy yesterday. I say, "surprisingly", because those who attended had to make their way from the Chicago suburbs through a surprisingly heavy snowstorm.
How heavy was it? Well, to give you a sense of that, I am writing this as I unhappily sit in a hotel room near O'Hare Airport, having had my flight home last night cancelled. So, it says a lot about the vigor of Chicago's denizens and the strong appeal of ChiTAG that so many would fight through so many snowflakes.
And one more thing: Children and their parents seemed to be deeply engaged. As one of exhibitors told me: "Families came to play." And play they did.