Avengers, Minions and More; So Many Movie Tie-ins and So Little Time

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1We have just completed another blockbuster summer of movies targeted at children and toy collecting adults.  Here is a list of the Top 10 Grossing Films according to an article by New York Times critic, Brooks Barnes: The Crowding-Out Effect of Gargantuan Movies”:

Rank

Title

Studio

Domestic Gross Revenue

1

“Jurassic World”

Universal

$647 million

2

“Avengers: Age of Ultron

Disney

$458 million

3

“Inside Out”

Disney

$348 million

4

“Minions”

Universal

$329 million

5

“Pitch Perfect 2”

Universal

$184 million

6

“Mission: Impossible — Rogue Nation”

Paramount

$180 million

7

“Ant-Man”

Disney

$173 million

8

“San Andreas”

Warner Bros.

$154 million

9

“Mad Max: Fury Road”

Warner Bros.

$153 million

10

“Straight Outta Compton”

Universal

$148 million

New York Times

Five out of the top ten and four out of the top five (Jurassic World, Avengers: Age of Ultron, Inside Out, Minions and Ant Man) were primed for movie toy and play tie-ins.  Although the film industry was up by over 10% this summer Mr. Barnes expressed concerns that a few films and only two studios are generating most of the revenue.  He reports that Disney and Universal alone accounted for more than 60% of ticket sales.

This is good news for the movie industry and based upon retail sales so far this year it is good news for the toy and play industry as well.  It does, however, present a problem; that in my next posting.

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