Taiwanese air carrier EVA has a fleet (seven) of Hello Kitty Airplanes with Hello Kitty waiting areas and a Hello Kitty check in site. In fact, you can now fly on the Hello Kitty Shining Star from Houston to Taiwan three times a week.
The new plane is a Boeing 777-300ER painted with Hello Kitty and her fellow characters including My Melody, Kiki and Lala. It never ceases to amaze me how Hello Kitty manages to cross generations and industries with her characteristic bow and lack of a mouth.
Flying Hello Kitty is a totally immersive experience. The plane’s Hello Kitty interior and even the Hello Kitty shaped food carry through the theme. And oh yes…you can also purchase Hello Kitty merchandise while flying at discounted rates.
Sanrio is thinking big…airplane big.