Talk about not wanting your kids to play with guns. How about not wanting them to play with a toy rocket firing nuclear submarine? Times were different then and you can see from the Mom's ok sign that she fully approves of her son launching a rocket with a nuclear warhead.
Only in mid-20th century comic books could you find a seven foot submarine. This thing was amazing. It was made from fibre board; had a working periscope; an electrically lit instrument panel and rockets that fired. It was $6.98 and that comes to over $50 in today's money when adjusted for inflation. Not a bad value—if its all true.
As the ad says: "How proud you will be…"