2015’s Top Brands; The Harris Poll Equitrend List

Each year Harris releases a list of the top brands based upon "Familiarity, Quality and Consideration." Harris polled over 38,000 Americans  and considered more than  1,400 brands in148 categories.   I went through and picked out the brands that I thought Global Toy News readers would find most relevant; (there were no categories for toys.)  If you want to see the full list:  Click Here.

Gaming Console - Sony Playstation PS4

Video Game Series - Grand Theft Auto

Sports League - NFL

Greeting Cards - Hallmark

Kid's TV - Sprout

ERetailer - Amazon

Online Department Store  – Kohls

Online Mass Merchandiser  – Target (Notable that despite its troubles, Target ranks highest – RG).

Warehouse Club - Costco

Department Stores - Kohls

Mass Merchandiser - Target (Notable that despite its troubles, Target ranks highest – RG).

Pharmacy - CVS

Value Store - Dollar Tree

Social Networking Site - Youtube

Mobile Payment - PayPal


                    South - Publix

                    Midwest - Hy-Vee

                    West - Costco

                    Northeast - Wegmans

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