Each year Harris releases a list of the top brands based upon "Familiarity, Quality and Consideration." Harris polled over 38,000 Americans and considered more than 1,400 brands in148 categories. I went through and picked out the brands that I thought Global Toy News readers would find most relevant; (there were no categories for toys.) If you want to see the full list: Click Here.
Gaming Console - Sony Playstation PS4
Video Game Series - Grand Theft Auto
Sports League - NFL
Greeting Cards - Hallmark
Kid's TV - Sprout
ERetailer - Amazon
Online Department Store – Kohls
Online Mass Merchandiser – Target (Notable that despite its troubles, Target ranks highest – RG).
Warehouse Club - Costco
Department Stores - Kohls
Mass Merchandiser - Target (Notable that despite its troubles, Target ranks highest – RG).
Pharmacy - CVS
Value Store - Dollar Tree
Social Networking Site - Youtube
Mobile Payment - PayPal
South - Publix
Midwest - Hy-Vee
West - Costco
Northeast - Wegmans