Buyers’ choice on how to spend their budgets depends usually on multiple factors such as; popularity of a toy, customers’ demand, favorable margins, promising marketing efforts and forecasted sales, product exclusivity and others. All those elements have led popular toy stores to give great shelf space and product allocation to strong brands such as WWE, Trash Pack, Lego, Hot Wheels, Barbie, Disney, Fisher Price & Leapfrog, etc. While such criteria has proven it self to be successful, we also think that choosing a toy which lends itself to events can join the group and boost up your sales!
Here are 5 main benefits you gain when considering this option:
- Direct boost in sales; if the participation terms & conditions require kids to purchase the toy (which is advisable clause), then the marketing efforts made will directly result in higher sales on the same day of the event!
- Data base gathering; usually participants fill in their information to join an activity or a competition, this gives marketers a chance to stay in touch with kids and parents and keep them tuned with all their news directly through an sms or an email. And as a long term strategy this contributes to decreasing marketing spend on reaching customers.