Licensing Expo 2014; an appreciation

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LIMA
I have returned from Licensing Expo 2014 in Las Vegas.  I always enjoy this show because the environment in the exhibition hall is soft (on the feet and the ear) and the crowd seems fairly mellow

That wasn’t me that blacked those words out.  That was Las Vegas because “what happens in Las Vegas stays in Las Vegas.”  Okay, okay, I will fight the power and give you the sentence without the blacked out words: 

I always enjoy this show because the environment in the exhibition hall is soft (on the feet and the ear) and the crowd seems mellow and easy to be with.

It is difficult estimate attendance at this show because there is so much business being done in what I call the “shadow show.” Las Vegas with its hotels, coffee shops and restaurants under the same roof as the exhibition hall makes it easy for some companies to bypass show fees by arranging meetings in those locations.  As a result, attendees are pulled off the floor which drops the appearance of activity.

Whether the show was up or down in attendance, it was exciting to be part of that flood of humanity approaching the show at its opening.  People by themselves and then in larger and larger groups converged on the entrance like so many rivulets into a raging stream. 

Bottom line, booths (particularly the larger ones) were packed and those I spoke with had full schedules.  I think most vendors left feeling that it was a good show.

Having said that, I would like to make one recommendation to the organizers of the show.  You have a wonderful problem; the Opening Night party is just too big.   There must be a thousand people in attendance in a huge outside venue.  The sheer size makes it difficult to get that sense of community that comes from running into the same person more than once and not feeling lost in a crowd of strangers.  It might be interesting to charge a higher fee; attract fewer people and have it in a smaller venue. 

Thank you show organizers and thank you LIMA.  See you next year.

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