Global Toys Sales Record Accelerating Growth

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Euromonitor International’s latest research reveals another year of accelerating global growth for toys sales in 2013, with a deepening discrepancy in performance between developed and emerging regions. Value sales of traditional toys and games remained flat in North America and Western Europe, while global growth was underpinned mainly by Latin America and Eastern Europe. In traditional toys and games, construction was the most dynamic category followed by arts and crafts globally in 2013.

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