International Sticker Shock

The price of toys is going up, up, and up due to labor shortages in China and the growing cost of shipping.

All kinds of pressures are pushing upward on the price of toys. But, if you ever think toys at your local toy store are expensive, try buying the same toys overseas or in South America.

A $50 toy here in the good ol' US of A would be 50 UK pounds, or a little over $75 (more than 1&1/2 times the cost!) and that in a country with a lower average wage. In Venezuela that same toy would cost the equivalent of $100, twice as expensive.

What is even more amazing, in Brazil that same toy would cost three times as much – the equivalent of $150 due to 100% import duties, taxes, etc. This makes Brazil a very difficult toy market for US toy companies.

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