Toy Tech: Making the Ordinary Extraordinary (Part 1 of 3)



Product Design: Celebrity adds extraordinary to the ordinary idea of perfume in a bottle.

What blew me away early on in my career was the incredible talent that was all around me. It was amazing! I never really thought my work was all that great but I was a fan of the people I worked with. Over the years, they all made me better by simply inspiring me to be better—to be more than ordinary.

I still get inspired when I see a designer sketch out a toy premium and make it look absolutely amazing, and when a game designer developes an environment with stunning emotional impact. When a character designer goes the extra mile by adding a little glimmer to the smile and a twinkle to the eyes, their quick sketch magically transforms into something much more.

The difference between excellence and mediocrity, cutting edge and the status quo, departmental synergy and the blockade mentality is a simple inner desire to be more than ordinary. In short, it's the appreciation of your own skill set along with a deep respect for fellow designers and creative dreamers that inspire you to go the extra mile—to be extraordinary.

I have always tried to surround myself with creative people who can see the extraordinary in the ordinary—people who don’t believe in simply being good but in being great. They take their work to the next level no matter the assignment—a character design, toy premium or even a perfume bottle. They make the daily commitment to make the ordinary extraordinary.

What drives people to want to make their idea shine no matter how ordinary the subject? In spending so much time over the years with extremely driven professionals, the ones that seemed to give it their all no matter what were those who appreciated their craft and didn’t take their creative gifts for granted. 


Continued In Part 2 . . .

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