The word Gemütlichkeit is German in origin and defines an environment that creates a cheerful mood. That is the best way I know to describe the atmosphere here in Nuremberg for the show.
Most booths come equipped with food and drink (frequently from the exhibitor's native country) and greet a visitor with warmth and interest. Having said that, I want to compliment Jerry Kallman Jr. and Mark Alt of Kallman Associates, the group that manages the US participation at the fair. They do a great job of not just organizing the American presence but providing the aforesaid "Gemütlichkeit." Now that is value added.