Global Toy News welcomes Hala Al Duwik: Kids Marketing Specialist:
Hala is a passion driven marketer specialized in the kids industry. Having been born, raised, studied and worked in UAE; which has granted her detailed insight into the marketplace dynamics.
Her first experience in the world of play started when she took part in organizing one of the largest kids and family entertainment events in Dubai “Modhesh World 2009”, the most beloved kids character in GCC.
In 2010, Hala got more serious with fun and handled the marketing of a popular boys property “BeyBlade” during her work at “NewBoy” where she effectively created excellent buzz around the brand and built a loyal fan base.
Now, Hala continues to progress her passion to grow brands in the world of play and her enthusiasm to add fun to kids lives.
In the world of business the more players available to serve customers of a growing market; the more value is provided to end-users in terms of variety of products/ experiences and better value for money. A well-supervised competition has a positive impact in encouraging suppliers to create compelling competitive strategies either by differentiating their products and services or by offering competitive pricing to gain higher customer share.
In the last couple of years, the toy market in UAE has witnessed great growth. In 2013 more than 10 main retailers have been available in shopping malls, districts & communities to draw smiles on kids’ faces. Some retailers are known for their amazing innovative quality products while others have positioned themselves as fun providers not only in terms of products but also the shopping experience kids participate in and enjoy at the store itself! This is a quick sneak peak on the main toy retailers in UAE: