Toy Tech: Breaking the Rules (Part 1)



This image breaks the rule of thirds for a specific reason—to add emotional tension to tell a story through visual cues. Storm Clouds, Joseph Sapulich © 2014, Oil on linen.

Well, this is the beginning of a brand new year! Thank you for the many emails, LinkedIn, and Facebook correspondence all through 2013. My LinkedIn contacts have grown expodentially to include the who's who of the toy industry who have been kind enough to give me advise and counsel in so many areas of toy design.

Design students who have contacted me the past year have appreciated the industry information gleaned through Global Toy News which is supplied by the extreemly talented experts who blog here. I'm always amazed to be a part of such a group of people who I greatly respect.

Due to the type of detailed industry specific questions asked, I simply can't respond to everyone but I can cover the answers in future articles. I know any career success I have had in this industry has been primarily due to my mentors who took the time to help me grow—I love to pass along their wisdom.

This post will answer one of the questions about layout sent by a toy design student residing in LA concerning one of my past articles. He was wondering if you are ever allowed to break the Golden Rule?

The answer my Disney mentor gave me back in the day simply explained that design rules are in place to serve as guidelines and should be followed unless they need to be broken for a very specific reason beyond the norm.

So, what the heck is the Golden Rule you ask? Well, this rule simply divides any image or presentation layout into thirds creating four key focal areas. This avoids placing all of the main features of your composition smack dab in the middle of a page layout. To read more about this click the following link to the archived article.

Most students make the mistake of not applying the Golden Rule over and over again and that’s a very bad mojo. The rule of thirds logically places the focal points off center creating awesome, spellbinding results to the composition. You can learn a great deal by studying the best cinematographers, landscape artists and the amazing concept designers in the toy industry to see this rule in action.

So, following the guidelines for proper composition that creates strong dynamic movement to your toy sketches is a very wise strategy to follow. It creates emotional impact and even leads the viewer’s eye movement to follow the compositional path you organized.

Continued In Part 2 . . . 

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