Toy Tech: The Christmas Present (Part 1)



Rough preliminary sketch for painting, Joseph Sapulich © 2013

'Twas the night of toy retail, when all through the stores, not a checkout was empty with lines to the doors. Sales projections were hung in the boardroom with care, in hopes that targeted consumers would all soon be there.

The toy elves were nestled all snug in their beds, while visions of sell through danced in their heads. The wife in her 'kerchief and I in my cap, had just settled our budgets for a long winter's nap.

When out in the office there arose such a clatter, I sprang from my cube to see what’s the matter. Away to the window I flew like a flash, tore open the shutters and threw up the sash. Gleaming toys lay on a blanket of snow, giving such luster to their polypropylene glow.

When what to my wondering eyes did appear, but increased sales margins with repeat customers so dear. Upon seeing Santa's global toy giving shtick, I knew in a moment we needed more quick!

Ah yes, the joys of Christmas, with the hustle and bustle and toot tooting of holiday drivers risking a seven car pile-up just to get home three minutes early to swallow down a slice of meatloaf while watching the latest episode of Dancing With the Stars.

Yes, the glamor and kitch of heartfelt commercialism filling us with warm and fuzzy feelings that only maxed out credit cards can bring. I personally can’t wait to give my son another video game so he could ignore me even more—but I digress.

I search my memory banks to remember the true meaning of Christmas but after so many years in advertising and commercial pursuits I’m drawing a blank. I do, however, have some warm feelings deep down inside regarding how much fun it was to play with a new bounty of Christmas toys.

Yes, I actually feel warm inside just thinking back to my childhood to recall my favorite gifts of Christmas past. The GI Joe bazooka gun was a really special gift as well as my Disney drawing set with plastic drawing board included. Of course, the striped sox and ugly sweaters were all part of playing the game but they were offset by the really cool stuff. 

That brings me to my point, there was a little boy who loved to play with the cool stuff as all boys do. You know the toys—it’s all charted and categorized in the latest targeted consumer trends based on retail sales as per age group and play pattern.

Continued In Part 2 . . .

Leave a Reply