Top 10 Transmedia Stories of 2013 – Part 1

Beth Rogozinski

This is a 2 Part Series.  Part 2 will be published in one week on December 30.

Transmedia storytelling and multi-modal communications and entertainment really took off in 2013.  No longer a sub-set of tech geeks and fringe viewers, transmedia broke records this year and has truly begun to change business and leisure as we know it.  Here’s some of the top stories of 2013.

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 10.  Multi-Screen has Gone Mainstream

It’s not just for kids anymore – so says the Broadband Technology Report – http://btreport.net/2013/02/multiscreen-goes-mainstream/ as more and more adults are getting their video fix from sources other than the TV set. About 27% of U.S. adults watch video on devices other than a TV, and more than half of that group (53%) does it on a weekly basis. That’s up from 14% daily and 37% weekly just two years ago[1]. And the industry begins to shift  to accommodate.  Comcast acquires NBCUniversal from GE.  Multi-screen content deals are being done with Fox, Time-Warner and others.  To quote Ron Hendrickson, “multiscreen video’s not a differentiator any more. It’s a “must have” simply because everyone else has it.”

 

9.  Forbes Wakes the Business World

While transmedia storytelling has been around for a while and some amazing productions had been developed, 2013 marked the first time that a major business publication covered the phenomena in it’s story, “Once Upon a Soda”  – which details several campaigns including the Coca-Cola Happiness transmedia campaign that’s credited with raising global sales by 4%.  Now that’s good business.

http://www.forbes.com/sites/davidewalt/2013/01/25/once-upon-a-soda/

 

8.  Hasbro Acquires BackFlip Studios

In a continuation of the trend of Toy Company giants realizing they need to “go digital or go home” – Hasbro acquires Colorado based BackFlip Studios – http://venturebeat.com/2013/07/08/hasbro-acquires-majority-stake-in-mobile-developer-backflip-studios/.  This acquisition adds to Hasbro’s stake in the digital realm and it’s attractiveness to long term suitor Disney.  While the Disney acquisition of Hasbro did not materialize, they did announce an extension of their strategic relationships.[2]  

 

7.  And the Emmy Goes to Netflix

While Netflix failed to “sweep the Emmy’s” as many had predicted, it’s 14 nominations put the “new guy on the content block” in solid position and it cemented the importance of streaming, and alternative watching and content creation.   In addition to it’s Emmy wins, Netflix predicts in it’s shareholder report, that “Over the coming decades and across the world, Internet TV will replace linear TV. Apps will replace channels, remote controls will disappear, and screens will proliferate.”[3]  http://www.theverge.com/2013/9/22/4759754/netflix-challenges-the-tv-establishment-with-emmy-wins-for-house-of

 

6.  Twitter Courts TV

SF based and recently IPO’d Twitter pushed hard into broadcast television in 2013, establishing a broadcast marketing team and a host of mature advertising vehicles intending to bring the company profit.[4]  The new TV team, headed by 30 year television industry veteran, Fred Gravers, pushed hard to insert itself in the minds of broadcasters as the way to reach and engage audiences and we’ll expect to see more of the same in 2014.  http://www.fastcompany.com/3018620/twitter-woos-tv-networks-advertisers-ipo

 

Stay tuned for our next exciting installtion only one week from today 😉  

Happy Holdays! 

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