Beth Rogozinski is the founder of Transmedia SF. She will host and
moderate an upcoming panel on the Future of the Book on Oct 22 in SF.
If you are In SF for LitQuake or the Futures of the Book events,
Transmedia SF has made available a 25%
discount to readers of Global Toy News.
Just use the code: GlobalToy.
Like many industries today – publishing has been massively
disrupted by digital technologies and the proliferation of screens. In addition to children increasingly
using mom and dad’s iPad, a slew of new kid specific tablets have hit the market
including offerings from Samsung, LeapFrog and another 7+ providers, with new
entrants joining the pack including School Zone’s Little Scholar that was just
announced this week.
With the rise of screens in even the littlest of children’s
lives – many people have begun to consider what impact screen based reading
will have on developing brains.
And we ask ourselves too -
what impact will this all have on the makers of books?
“Reading has changed,” said Etienne Mineur, who is the founder of Incandescence,
a publishing house in Switzerland that specializes in themes related to new
technologies and experimental art. “We are reading more on TV screens, on mobile
phones, on video games, as well as on paper.” Due to the shift in how and where
and when we read, Etienne and his teams are now focusing on connecting reading
with toys, cards, and other tangible objects.
“With my studio, we are inventing, designing and developing
new games, toys and books, focusing on the relationship between the tangible and
digital” continued Etienne. “We
don't espouse the digital versus the tangible, but instead try
to find new creative way to improve digital experiences with tangible
Etienne is one of four experts who will discuss the Future of the Book with me at next week’s Futures of the Books events scheduled in San Francisco. The “Futures
of the Book” is a week of discussions about the future of reading and writing
in the digital age. It is organized as a partnership between the Berkeley
Center for New Media, the Books in Browsers Conference, the Cultural Services
of the French Embassy in the United States, the Goethe Institute, swissnex San
Francisco, and Transmedia SF.
What the future will hold for children’s books and reading is a big
and open question. No one truly
believes that classics like pop up books and others will completely disappear,
but it is without a doubt that these markets will be impacted by screens and
these screens will indeed change the way that kids seek to interact with the