Toy Tech: A Buggy Design Sense (Part 1)

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SAPULICH HEXBUG SCARAB

 Innovation First Labs, Inc. ©Copyright 2013

In past posts I talked about studying the art of the great
masters to learn more about creating better concept art, so today I thought it
would be fitting to discuss the importance of studying great toy designs. While great toys don’t get to hang in the Louvre, the level
of genius is just as impactful as a Rembrandt and if truth were told—a bit more
fun. So let’s get to it!

There’s no secret that I am a huge fan of the Hexbug retail
toys. I was thrilled to find out I would actually be working with them on a project
and got to spent a great deal of time studying their design sensibilities. 
The sketches in this article are all rough digital sketches
I did to study the retail toys in detail and learn as much as I could from
their design choices, which of course are a little buggy. Sorry, but I had to
go there.



Anyway, we all know the internal mechs mimic real life
insect movements. The engineering is amazing and well worth the time to study
the toys. As a designer, I have to say I appreciate the over all individuality
of the bugs in the toy line-up.

There are so many toys that shine in the industry today that
students as well as professionals would do well to study. I got in the habit of
studying toys after working with the folks at Disney Imagineering who were
always up to date with the latest trends in design and product development that
their research was second to none.

I personally get a wealth of knowledge from doing simple
design exercises that consist of sketching toys that have impacted me as well
as the marketplace. By doing this, you not only get a cache of information to
draw from but most importantly you get a major boost of inspiration.

 

Continued in Part 2

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