McDonald’s launches an in-store digital playground: The “Happy Table”


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Happy tables
Pretty much anyone who has small children has known the
powerful gravitational pull of the McDonald’s playground.  Kids want to go because they can play as well as eat. Parents like it as well.  It gives
them a few moments of peace as their children burn off calories and energy.

What happens, however, when kids are more interested in
playing with a mobile device then playing on a sliding board?
  One can do that at any restaurant so McDonald’s
powerful answer was to provide a digital play experience to go along with the physical one. 

That is what I learned in a Design Taxi article entitled:  “McDonald’s Introduces ‘Happy Table’", Play
Games By Tapping Your Phone.” 
The
author, Anthea Quay, fills us in on “The Happy Table, an NFC-enabled table that
lets kids play custom games on its surface, by simply tapping the table with a
smartphone.” 

For now, they’re only going to be rolled out
in Asia.  If you can’t wait, check out
this video
.  My bet; this is a big idea
and that these kinds of tables are going to become ubiquitous in not just
restaurants but in family playrooms and kitchens.  

 

 

 

2 thoughts

  1. This is a great idea! We visited a restaurant that had arcade-style games under the surface of the table. Kids controlled the games by moving their hands around the tabletop. It was very convenient, because my sons didn’t care about the wait for food. Everyone was happy!

  2. I am the President/CEO officer of Happy Times For Kids,Inc. and would love to add this link to McDonald’s Happy Table if this sparks interest. It is free to view for the children of today.
    Thank you for your time and have a wonderful day!
    Sincerely Yours,
    Gary B. Faerber

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