Last week I wrote a piece entitled: “Cars with Brands vs. Cars with Faces.” It discussed the decline in driving and the resulting lack of interest in car brands by children. I
suggested that the reason the movie “Cars” was so successful was because
children were drawn to anything that was anthropomorphic. I even half-kiddingly suggested that car companies might consider
eventually giving human personalities and charactericstics to cars in order to
attract a rising generation.
Well, you can imagine my reaction when I saw that a car service in Los Angeles, Lyft,
puts a nice, identifying mustache on all of its cars. H-m-m-m-m-m-m-m. It makes you think.