A Car with a Mustache


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Last week I wrote a piece entitled:  “Cars with Brands vs. Cars with Faces.”  It discussed the decline in driving and the resulting lack of interest in car brands by children.  I
suggested that the reason the movie “Cars” was so successful was because
children were drawn to anything that was anthropomorphic.  I even half-kiddingly suggested that car companies might consider
eventually giving human personalities and charactericstics to cars in order to
attract a rising generation.  

Well, you can imagine my reaction when I saw that a car service in Los Angeles, Lyft,
puts a nice, identifying mustache on all of its cars.  H-m-m-m-m-m-m-m.  It makes you think.

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