Toy Tech: Planned Spontaneity (Part 2)



Skylanders/Activision © 2013, Creata © 2013

We as designers must dream big and give voice to those
dreams within our conceptual designs.
To a child, a toy is magical fun.
Shouldn’t that be captured in our visuals?
The detailed information must be
annotated, of course, but the ideation sketch itself should be handled
differently that a finished rendering.

Final rendered design sketches are usually pretty
tight because they are going into the production pipeline. The CG modelers need
concrete visuals to build their 3D models, engineers will choose the type of
plastics best suited to produce the toy and price out internal gears, etc.—all
of which are guided by final detailed renderings.

In the ideation stage, however, the vibrant
impact of the idea itself
must be captured within the free flowing
line work and energy of the drawing making it more of a sketch than a finished
technical spec.  

ideation sketch is a tricky balance of detailed information helping the
viewer understand how the toy technically works, while also capturing the spontaneous burst of
inspiration behind it all—that magical nugget of gold we
call the big idea.

To help unify the two, I always freehand my technical annotations instead of typing them in with a font so they become one with the sketch—both information and inspiration integrally unified. This way, the eye naturally reads the image first and then the freehand notes in linear progression. 

So, in your next batch of ideation sketches, plan out the spontaneity to make sure the balance of creative inspiration and technical information work together in their proper order. 


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