I have been tracking the rise of 3D printing for some
time and have noted in the past that it is offers a potential game changer to
the consumer products industry. Just as
Apple disrupted the traditional business model for selling music, 3D printing
has the potential to disrupt the traditional manufacturing business model. After all, if you have a 3D printer you can
turn any family room into a tiny manufacturing site. If that happens, there is no need for off
shore manufacturing, containerized shipping, domestic warehouses or even traditional
selling; the designer is king.
The company has currently raised $1.7 million on
Kickstarter (check it out). I can see why. It will create a whole new platform for
creating art as well as crafts; think pipe cleaners from Mars. Actually think pipe cleaners from
The inventors are “play industry” veterans. Peter Dilworth and Maxwell Bogue both
invented at WowWee. If you want to see
the future of play, keep your eyes on people like Peter and Maxwell. That’s where they are going.