It's Day 2 of Toy Fair and the aisles still seem busy with lots of laughter, high
energy and tons of unique products.
I started my day off at Hasbro which always provides me with great insight into
the trends taking place in the industry. An interesting thread weaved
throughout its massive off-site showroom was the integration of digital space and face-to-face gaming. Of particular note was the N-Sports Cyberhoop which comes with a hoop,ball and free app. Once downloaded, the app lets players select from one of five exciting basketball challenges and provides exciting commentary, tracks game stats and captures games on video. Another standout was the new NERF Rebelle line which aims at bringing girls into non-traditional categories such as social active play with its Rebelle Heartbreaker Bow and Rebelle Crossbow.
Kudos to LEGO for spurring this out-of-the-box thinking with last year's LEGO Friends line (which just won the Toy of the Year award.) This led others like Educational Insights to create Nancy B's Science Club, a collection of science based kits including a microscope and activity journal to get girls excited about science.
You must be dead if you haven't noticed all the zombies and vampires hanging out in this year's booths. WowWee made its foray into fashion dolls with Once Upon a Zombie dolls, a line of six classic fairytale princesses like Cinderella and Snow White that have turned into zombies. Playhut, too, showcased Mystixx Vampires which transform from regular girl to vampire by turning the doll's head around and changing her hair.
Talk about turning girls' heads, One Direction merchandise is EVERYWHERE with singing dolls over at Hasbro, jewelry at Spin Master and a boom box and other electronics at Jazwares.
There's plenty more to report on so stay tuned for tomorrow's column!