This Week in Digital Kids ™: CES 2013 Highlights Kids Mobile and Augmented Reality Innovations


Bailey Bounds is the Editor of
KidsWire®, a source which provides business professionals with the strategies, news and insight necessary for them to engage with digitally connected kids. Richard Gottlieb will be an EMCEE at the Digital Kids Conference which takes place at the Javits Center during Toy Fair from February 12-13.  Global Toy News is collaborating with the Digital Kids Conference in bringing you Bailey's excellent insights on the digital world.

The annual Consumer Electronics Show (CES) took place last week, connecting global industries across the board with insight into the latest consumer innovations and trends. Two common Digital Kids ™ trends were kids mobile and tablet devices and augmented reality innovations.0

Tablets designed specifically for children emerged at the show, indicating market drive to provide a safe, affordable and educational place for kids online.

FunTabPro-header1Notable kids tablets featured at CES include Ematic’s FunTab Kids’ tablets which come in four different sizes and use the Android Ice Cream Sandwich operating system. FunTabs come loaded with games such as Angry Birds along with other features like interactive story books and art studios.

Polaroid also unveiled a tablet designed with kids in mind. Like Ematic’s tablet, the Android 4.0 OS Polaroid kids tablet includes Android’s Ice Cream Sandwich software. The kids learning and entertainment device comes pre-loaded with its own App Shop and offers 8GB of internal storage, an external SD card slot, a 1.0 GHz CORTEX-A8 processor, a rear-only camera, parental controls and safe WiFi-only connectivity.

In addition to kids mobile and tablet devices, last week’s CES also saw a trend in kids augmented reality innovations, which highlight interactivity and explore the space between real and virtual play.

Key companies unveiling augmented reality concepts at the show included Sesame Workshop and Disney.

Sesame Workshop partnered with Qualcomm Incorporated and presented a collaborative prototype playset called Big Bird’s Words that brings physical toys to life. Using Qualcomm’s augmented reality

platform, Vuforia, the Big Bird’s Words mobile and tablet app allows children to pick a word on the device and then identify it in a real-world environment with a rear-facing camera.

FunTabPro-header1In partnership with JAKKS Pacific and NantWorks, LLC, Disney also jumped on the augmented reality bandwagon at CES by presenting a DreamPlay game that incorporates NantWorks’ iD technology with an iOS app, allowing children to point smartphones and tablets at a DreamPlay toy to bring it to life with animations and other Disney character reality interactions.

These kids mobile, tablet and augmented reality innovations are only a few of the products presented at CES. They highlight the important role mobile and tablet developments as well combined virtual and physical worlds will play on the Digital Kids™ platform this year.

Entertainment and media companies seeking to engage with digitally connected youth will be keeping up with the latest strategies, technologies and techniques in the Digital Kids™ space at Engage Digital’s annual Digital Kids™ Conference, taking place in New York on February 12-13. Global Toy News President, Richard Gottlieb, will be an EMCEE at the event.



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