Attending CES 2013 from a toy industry and social marketing perspective, I was eager to delve even deeper into the tech side of the toys and gadgets at this year’s The Mommy Tech and Kids@Play Summits. The conferences included topics ranging from “Don’t Call Them Mommies” to “Cutting Edge Apps and Books for Kids” with all-star panel featuring industry celebs like @CoolMomTech aka Liz Gumbinner and blogger extraordinaire and co-founder of KidzVuz.com, Rebecca Levey.
Each of the panels reiterated the growing truth that in today’s typical household, the Mom holds the purse in more ways than one. The exhibits were focused on giving attendees a hands-on experience with products from baby monitors to entire home management systems. Lego debuted an impressive third generation of its programmable robots with the Mindstroms EV3 robot for young and old robotics enthusiasts alike, now with ability to take commands via iOS and Android smartphones and devices.
Overall, there are certainly a lot of tech savvy kid products on the market today and The Mommy Tech Expo did a great job of showcasing the best and brightest. Make sure to follow me and my adventures @SuzanneWinkler on twitter for more on shows like CES and upcoming NYTF!
Here are some MommyTech tips that were posted by the folks at mommytechsummit.com that I found interesting:
- American women spend about $5 trillion annually
American women are the major decision-makers for family electronics—everything from electronic bottle warmers and teched-out strollers to in-car entertainment systems and smart household appliances
- American women spent $90 billion on gadgets and influenced 61% of all consumer electronics purchases last year
- American women will receive $1.2 billion of consumer electronics like digital cameras, digital photo frames and video cameras this year on Mother’s Day
- American women do more online research before buying, and are more apt to share their findings with friends than any other group.