The Kidult Shopper; a Hong Kong Toys and Games Fair Seminar


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If you are in Hong Kong, please join me at the Hong Kong Toys and Games Fair for a seminar I will be leading on Kidult toys.   Kidult is a term used to describe those adults who want to play with toys.  In a world of shrinking birthrates and increased competition for the play dollar, the Kidult consumer is a major opportunity for the toy industry.

The seminar, entitledProduct Development and Business Opportunities of Kidult Toys” will take place Monday July 7 from 2:30 to 4:00 PM in Meeting Rooms N106-108 at the Hong Kong Convention & Exhibition Centre.

Joining me as speakers at the seminar will be:

Tim Szeto, President of Nano Magnetics Limited

John Baulch, Publisher Toy World Magazine

Katriina Heljakka, Doctoral Candidate at Aalto University and Creative Manager at Tactic Games in Finland and France

If you want to better understand the Kidult shopper and would like to expand your business join us for what should be a great seminar.

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3 thoughts

  1. Richard, this is a very interesting topic and the line up of speakers is impressive. For those of us who didn’t attend HK Fair, could you please share some of the points that came up

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