I continue to be mystified why Hasbro has not changed its marketing for the Easy Bake Oven. The commercials show girls, not boys, which is odd when you consider how many men cook and the amount of testosterone flowing on America’s cooking shows from Antony Bourdain to Iron Chef to Hell’s Kitchen.
I am not alone in questioning this marketing approach. Check out this video by a 13 year old girl by the name of Mckenna Pope.
Mckenna is seeking signatures for her petition asking Hasbro to make the ads for Easy Bake Oven gender neutral. It’s well done and Mckenna is a very articulate young woman.
It seems like a no-brainer to me. Watch the video and tell us what you think?