Both of my sons called me within minutes of each other; the Walt Disney Company had just announced
the acquisition of Lucasfilm, the owner of StarWars. They were blown away; I was too.
Here’s why; the Walt
Disney now owns the crown jewels of intellectual property and entertainment. They own ABC television, Disney Channel,
ESPN, Walt Disney Studios, Pixar, Disney Animation, Marvel Entertainment, Jim
Henson, Walt Disney Parks and Resorts and now…(drumroll please)… Lucasfilm.
That means they control the licensing rights to:
properties controlled by one company.
Only Disney has the potential, should they choose to exercise it, to
unilaterally increase royalty fees and / or guarantees.
Kudos to the
Walt Disney Company for another brilliant acquisition. Just, like Luke Skywalker was admonished,
however, use your power wisely. And if you do, may
the “Force Be with you.”