Elmo and Popeye; measuring the value of licensing

If you ever wondered if there was a way to measure the
power of licensing, Cornell University thinks it has stumbled onto
something.  According to a piece on Marketplace¸ “Finding Elmo,” researchers
placed Elmo stickers on cookies and apples. 
They found that a child was two times more likely to choose an apple
over a cookie if it had an Elmo sticker on it.  

This of course should not be a new lesson.  Generations of children ate canned spinach
because it featured Popeye the Sailor. 
Obviously, this is a lesson that Cornell and the vegetable industry
needs to relearn. 

I'm Popeye the Sailor Man
I'm Popeye the Sailor Man. 
I'm strong to the finich 
Cause I eats me spinach. 
I'm Popeye the Sailor Man. 

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