Bruce Lund Publishes a Book; belief in action


“To change one’s

1. Start immediately.

2. Do it flamboyantly.

3. No exceptions.”

William James

ImagesThat, to me, is the ultimate message of the new book by Bruce
, one of the toy industry’s top inventors

Titled “Bruce’s Beliefs” (subtitled “Everything I know about Business
(and Life) I Learned Playing with Toys.”) 
the book is filled with a philosophy about living the well lived life.

Having said that, here is some full disclosure, Bruce Lund
is my friend.  I like Bruce Lund and find
him to be incredibly talented and extremely intelligent.  Also, Bruce writes for this magazine.

So, take it for granted that I was going to like this book
going in.  It has a lot to say that is
extremely cogent (not all of which I agree with but all of which I respect). 
  Rather than focus on content, I will let
others do that, I want to focus a little on Bruce and why the life he lives
forms the message of this book.

Bruce is a powerful doer. 
Bruce doesn’t just ride a motorcycle, he is, in two week increments,
riding it across and around America (he has plans to ride from the tip of
Alaska to the bottom of South America.) 
Bruce sky dives, he roller skates, he scuba dives and, I think most
importantly, he gives to the community.
Bruce was in 2009 given the TAGIE Humanitarian Award at the Toy and Game
Inventor of the Year banquet

So, as you read Bruce’s book, remember that, as William
James the philosopher also noted, there is no belief without action.  Bruce lives his beliefs.  That, to me, is his book’s ultimate message.


3 thoughts

  1. Yes! Bruce is a true talent, and a great inspiration to not only his staff,but to everyone in the industry. He shares information and wisdom. Read his book and blog and notice the products he and his team create. Please note what i wrote about his book on Amazon and Barnes and noble. Reading his book will not only help make you smarter about toys, but also about life. Bruce is a treasure– and so is his new book.

  2. I was atthe book signing event and read Bruce’s book. I found it to be very helpful and insightful. His company office space is a “WOW” very fun, and entertaining, keeping the creative mind active. More businesses should take a hint from Bruce. Bruce also took the time to talk to me and give me some great contacts. Bruce is a gem.

  3. Well deserved tribute to Bruce! He lives life to the fullest. Dr. Seuss said:
    “You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You’re on your own. And you know what you know. And YOU are the one who’ll decide where to go…” … and Bruce goes everywhere!

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