How to Make Toys & Toy Inventors

I never miss an opportunity to speak when invited. I think it important to share with others what we do as toy inventors and what we learn in the process of creation. It's also important to let kids know about toy design as a possible career choice.

After all, it wasn’t until I was flat broke and desperate for a job 30+ years ago that I even heard of toy design. Before that I had never given a thought to where toys came from. It turns out that toy invention was the perfect career choice as the need for innovative and fresh ideas in the toy industry is never ending.

Bruce speech

I was recently the guest of honor at a Cub Scout troop meeting. Even before it began, as I laid out many of our toys on the auditorium stage, I was thronged by boys, excitedly talking, pointing to the toys they recognized, like TMX Elmo, and asking questions about others. I was surprised and delighted by the response.

Toys are so exciting to kids – I guess that goes without saying. I had a chance to talk about how we do what we do, from being inspired by an initial idea to building a working prototype, and licensing it to a toy company who then takes it to manufacture in China. The boys had many a question following my presentation and I did my best to answer one and all. It was very satisfying, and hopefully for them both entertaining and edifying.

What other type of product brings so much joy and happiness as toys?

2 thoughts

  1. I know this is an older post, but could not pass up the opportunity to show you about a little “personal” toy invention history. I just published a new new book called “So You Want To Be A Toy Inventor?” 35 Year Toy Invention History of One of the Most Dynamic Groups During the “Golden Years” of Toy Invention “Nothing was Impossible”
    Larry Jones has just published, “So You Want To Be A Toy Inventor?” It is the first in a series of many stories about what has to be the craziest industry in the world! As many of you know, he first entered the toy business back in 1962 and has been inventing toys ever since.
    Being one of the fortunate founders of California R&D Center, Larry has been asked to recount the many tales about activities required of an independent toy inventor. Being on both sides of the fence as a manufacturer and an outside inventor dealing in the business of creating new products, provides him with some unique insights of how inventors create and sell their ideas. Many individual stories are told about toy companies and their people from his personal experience.
    Of course, the insanity revolves around the “special people” in the business of generating new toy concepts and living the “creative” lifestyle that motivates everyone associated with the process. Relationships, long nights, prototype malfunctions and being rejected a million times are just some of the issues discussed.
    The underlining theme of the book illustrates the fun they had while developing some outstanding products. Recent interviews with some of the designers indicate it was some of the best times of their lives.
    It is an e-book on Amazon and can be downloaded in Kindle, i-Pad, i-Phone (download the Kindle app) and other formats.
    You can review Larry’s new web site, or contact him at
    Take care, Larry

Leave a Reply