Invented in the U.S.A.

The NY Times ran interesting story today titled:  Google Tries Something Retro: Made in the U.S.A. The opening paragraph reads:  Etched into the base of Google’s new wireless home media player that was introduced on Wednesday is its most intriguing feature. On the underside of the Nexus Q is a simple inscription: “Designed and Manufactured in the U.S.A.”

I’ve often wondered why if we have a label that states the product was manufactured in the U.S.A. or wherever, why not add where it was invented. It could be as Google has it labeled or you could have, as an example, “Designed in the U.S.A. and Manufactured in China.”

I also think it is important to have the name(s( of the inventor(s) of the box as a face or a story helps sell product, a topic I have written about many times.

 Inventors themselves aside, isn’t it just as important where the idea was developed? People are employed designing just as they are manufacturing. Aren’t we proud of our innovative spirit? Perhaps the toy and game industry should lead the way and include such verbiage on our packaging. 


4 thoughts

  1. People undervalue designed in the USA. What about all the jobs created regardlesss of where something made because a designer came up with a new product. Accountants, marketing, distribution, designing, and sale. Hundred of thousand of jobs are created for these professions by designers inventing new product. Just creating one ad to launch a new product employees dozens of people yet those jobs don’t count for some reason. Plus I manufacture in the USA which means it close to impossible to sell in retail brick and mortar locations because the mark up by retails is so aggressive. Manufacturing in the USA costs more. So made in China is the future unless the average American decides to pay a little extra to support manufacturing in the USA. It’s a tough sale in this economy.

  2. Amen Mary!
    Follow the money not just the jobs! One of my distributors has a form suppliers fill out that calculates the % of wholesale price that stays in the domestic economy. They have a threshold for products they carry based on the % of $$ that stays in country. I say be careful what you wish for. Some of the longest, most mind-numbing days I ever had were on a production line in a factory great money but not for me! Some of my fondest job memories were in a thriving small retail business where employees were payed well, motivated, and were doing what they loved. Many products made domestically are ineligible for a successful thriving supply chain. I see an opportunity here for political correctness (with the best intentions) to cause real harm. Instead of appeasing the PC crowd I would keep the $$ in country and have a healthly thriving distribution network that could even survive the downturns…..
    For me it is about choices and results not intentions and mandates. One size does not fit all.

  3. That’s an interesting thought Mary. I bet it isn’t done because it’s less impact on employment if a small design team (or solo inventor) designs a product here in the USA — it’s the outsourcing of the manufacturing that’s where the jobs are lost. Still – I like your idea. I think it’s a great way to emphasize that the US is a place of great ideas!

  4. I have definitely seen this done on fashion jewelry sold in the import district in NYC. The label sometimes says “Designed in U.S.” or “Designed in New York.”

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