Going Back to Shanghai

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My visit to Shanghai last year was one of the most eye-opening trips of my business career.   I had no idea that the domestic Chinese consumer market for toys was so dynamic and how few westerners were taking advantage of it. 

This year I will be returning to the China Toy Expo which will take place in Shanghai from October 11-13.  I strongly suggest that you take the opportunity to attend this year’s show.  When you go, here are some tips:

  • Arrange for a translator.  Most of the people I spoke with at the Fair last year did not speak English. 
  • Make sure you get a travel visa.  You cannot get into China without a Visa so make sure you do so in advance of your trip.  Here is a link to the China Toy Expo website that explains the process.
  • If you don’t want to get the Visa yourself, I suggest that you check out a Visa service like Perry International.
  • Give yourself a couple of days before the show starts.  Shanghai is not Hong Kong so you will need a little more time to culturally acclimate.  There is plenty to see so you will not be bored.
  • Finally, don’t assume you know anything.  Come with an open mind and be prepared to learn.

If you are planning to attend the show, please let us know. 

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