Tonight I board a plane for Sao Paulo, Brazil where I will be speaking at and attending the Brazilian Toy Fair (ABRIN). This will be my first time in Brazil and I am very much looking forward to meeting members of the Brazilian toy industry.
Brazil has long been called the “Country of the Future” and the future has arrived. They now have the 7th largest economy in the world and, with 190 million people, the 5th largest population. Their economy is larger than every European country with the exception of Germany.
While there, I plan to learn more about Brazilian manufacturing and retailing. I also plan to meet
with Brazilian toy industry leaders in order to find out what their plans are nationally and globally as well as what brings them hope and what brings them concern.
This should be quite an adventure. I will keep you posted.