General Motors, MTV and the Drive to Get More Kids to Drive

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When all of us were teens, the greatest moment in life was the day we got our driver’s licenses.
  It meant freedom, power, love / sex, and the open road.  Frankly, today’s kids don’t give a damn

And the car companies are worried.  We should be worried too.  After all, a powerful interest in driving is reflected in toy car sales.  As goes GM and Ford, so goes Hot Wheels and Matchbox. 

General Motors is trying to do something about it.  According to a New York Times article by Amy Chozick, “As Young Lose Interest in Cars, G.M. Turns to MTV for Help;”  “forty-six percent of drivers aged 18 to 24 said they would choose Internet access over owning a car…”

The phenomenon has been going on for a few years now (see “Fewer Teens Getting Drivers Licenses; what it might mean for Wal-Mart”).  “According to a, Tampa Bay on Line article  from 2010: ‘…Statistics from the Federal Highway Administration show that one in every three teens now has a

license at 16. It used to be one of every two.’”  Why because “…teens are content doing their socializing and shopping on line.  Who needs to go to the trouble of getting a driver’s license and driving to a friend’s house or the mall when you can sit in front of your computer and have what passes for (at least by today’s standards) “a life.’”

So, what is MTV doing to help?  I’ll tell you about it in my next posting.

One thought

  1. We have a unique toy that we’ve patented and are in the process of getting licensing to print various designs such as the Home Depot car. This toy will give kids the feeling they long to have. The ownership of their own real car. It will cater to children between the ages of 3 to 8 and will retail around $9.95. This is much different than your average toy car. It is so big the kid can get it in and run around as if they were driving a car. As we are in the developing stages we do hope to have all licensing and trademarks in place and be ready to launch before August. As per your article. We believe that any car manufacturer that would take on our product as a sales item or promotional would benefit greatly as they would be given the chance to fill a niche with an exciting product not currently offered in stores.

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