And the car companies are worried. We should be worried too. After all, a powerful interest in driving is reflected in toy car sales. As goes GM and Ford, so goes Hot Wheels and Matchbox.
General Motors is trying to do something about it. According to a New York Times article by Amy Chozick, “As Young Lose Interest in Cars, G.M. Turns to MTV for Help;” “forty-six percent of drivers aged 18 to 24 said they would choose Internet access over owning a car…”
The phenomenon has been going on for a few years now (see “Fewer Teens Getting Drivers Licenses; what it might mean for Wal-Mart”). “According to a, Tampa Bay on Line article from 2010: ‘…Statistics from the Federal Highway Administration show that one in every three teens now has a
license at 16. It used to be one of every two.’” Why because “…teens are content doing their socializing and shopping on line. Who needs to go to the trouble of getting a driver’s license and driving to a friend’s house or the mall when you can sit in front of your computer and have what passes for (at least by today’s standards) “a life.’”
So, what is MTV doing to help? I’ll tell you about it in my next posting.